Senior Marketing Manager

Department: Marketing

Employment Type: Full Time

Location: The Future Laboratory London

Description

The Future Laboratory is one of the world’s most renowned futures consultancies.

We exist to help our clients make a better future happen for their businesses by providing them with the strategic foresight they need today to make secure decisions about their future prosperity. Our suite of products and services helps clients to do three things:

• Identify their needs and engage with their future customers or consumers

• Build and future-proof brands

• Identify and prioritise opportunities for innovating their products, services, experiences or work environment

The Future Laboratory is built on six core principles, or values, which define both the ethos of the business and the way we conduct ourselves as professionals: inspiring, enlightened, progressive, empowering, collaborative and fearless.

Key Responsibilities

• Own and develop The Future Laboratory’s global marketing strategy and annual marketing plans across all channels – including traditional media, PR, social, email and events – ensuring alignment with wider business objectives.

• Plan and lead marketing campaigns end-to-end, overseeing briefings, advertising and performance reporting.

• Own and manage the marketing budget, planning and allocating spend to maximise reach, efficiency and return on investment.

• Own and operate the paid media strategy across paid social and digital advertising (LinkedIn & Google), setting and managing budgets, setting up, running and optimising campaigns, briefing paid media partners, and reporting on performance and ROI.

• Lead and manage the marketing team and third-party providers such as the inbound marketing agency, SEO/AEO/GEO, web partners, and the PR consultant – setting clear briefs and holding partners to account.

• Develop and own the events (external and internal) and brand partnerships strategy, and plan and negotiate partnerships to create high-impact joint marketing campaigns.

• Partner with senior leadership to define and evolve The Future Laboratory’s brand strategy, mission, values and proposition.

• Lead the global content and brand marketing strategy, ensuring creativity, consistency and impact across all platforms and regions.

• Work cross-functionally with the Strategic Foresight, Studio, and Client Development teams to deliver integrated marketing and communications outputs.

• Oversee PR and external brand and event partnership strategies in collaboration with the PR consultant and external partners.

• Optimise marketing and messaging across The Future Laboratory and Intelligence Platform websites and inbound/SEO/AEO/GEO activity, to support lead generation and brand positioning, briefing the inbound marketing agency and web partners.

• Report on brand, content and campaign performance, synthesising marketing data into actionable insights and recommendations for the wider business.

Skills, Knowledge and Expertise

• 5+ years’ experience in a marketing role, including experience at a senior or management level, preferably within a B2B business or agency environment

• A successful track record in planning and developing annual marketing strategies and plans, making use of a range of marketing channels including traditional media, digital advertising (LinkedIn & Google), PR, social, email and events

• Experience managing teams, agencies and budgets across brand and growth marketing

• Experience planning and negotiating partnerships to create joint marketing campaigns

• Excellent analytical skills and the ability to synthesise significant amounts of marketing data, distil and identify actionable insights, and make recommendations to refine marketing activities

• Experienced with HubSpot, Google Analytics, Mixpanel and Cision PR, amongst other marketing tools

• Strong communication, writing and presenting skills, with the ability to communicate at all levels

• A demonstrable interest in the creation and application of trends, consumer futures, foresight and research

• A team player who can work across departments

• Excellent organisational and project management skills

• A natural and resourceful problem solver, able to create simple, robust thinking that is easy to understand and implement

• Experience of working to tight deadlines

Key Responsibilities

Skills, Knowledge and Expertise

About Future Laboratory